{"id":93724,"date":"2024-07-29T17:04:55","date_gmt":"2024-07-29T10:04:55","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=93724"},"modified":"2024-07-29T17:04:59","modified_gmt":"2024-07-29T10:04:59","slug":"google-loai-bo-cookie-cua-ben-thu-ba","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/google-loai-bo-cookie-cua-ben-thu-ba\/","title":{"rendered":"Cu\u1ed9c c\u00e1ch m\u1ea1ng b\u1ea3o m\u1eadt: Google n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t v\u1edbi cookie b\u00ean th\u1ee9 ba"},"content":{"rendered":"\n<p>Vi\u1ec7c Google quy\u1ebft \u0111\u1ecbnh lo\u1ea1i b\u1ecf cookie b\u00ean th\u1ee9 ba v\u00e0 thay th\u1ebf b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 Privacy Sandbox l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o, nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 tr\u00ean m\u1ea1ng. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c. H\u00e3y c\u00f9ng <a href=\"https:\/\/phongvu.vn\/cong-nghe\">Phong V\u0169<\/a> t\u00ecm hi\u1ec3u c\u00e1c th\u00e1ch th\u1ee9c n\u00e0y th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<ul>\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/sieu-thi-aeon-ap-dung-he-thong-mr-smile\/\">Chu\u1ed7i si\u00eau th\u1ecb Aeon l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng AI \u201cMr Smile\u201d tr\u00ean to\u00e0n Nh\u1eadt B\u1ea3n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/elon-musk-he-lo-sieu-may-tinh-cung-xai-tao-ra-ky-nguyen-ai-moi-vao-thang-12\/\">Elon Musk h\u00e9 l\u1ed9 si\u00eau m\u00e1y t\u00ednh, c\u00f9ng xAI t\u1ea1o ra \u201ck\u1ef7 nguy\u00ean AI m\u1edbi\u201d v\u00e0o th\u00e1ng 12?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/nho-apple-intelligence-iphone-ipad-huong-loi\/\">Nh\u1edd t\u00edch h\u1ee3p Apple Intelligence m\u00e0 iPhone v\u00e0 iPad gi\u00e1 r\u1ebb s\u1eafp \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i l\u1edbn<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2><strong>Th\u00e1ch th\u1ee9c n\u00e0o d\u00e0nh cho Google Privacy Sandbox<\/strong><\/h2>\n\n\n\n<p>K\u1ebf ho\u1ea1ch lo\u1ea1i b\u1ecf cookie b\u00ean th\u1ee9 ba ra kh\u1ecfi tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a Google \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh t\u1eeb n\u0103m 2020. \u0110\u1ebfn n\u0103m 2021, Google b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. Sau m\u1ed9t th\u1eddi gian th\u1eed nghi\u1ec7m, Google \u0111\u00e3 \u0111\u0103ng tr\u00ean blog c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i trong k\u1ebf ho\u1ea1ch n\u00e0y. Ban \u0111\u1ea7u, m\u1ee5c ti\u00eau lo\u1ea1i b\u1ecf cookie c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-1024x640.jpg\" alt=\"google-loai-bo-cookie-cua-ben-thu-ba\" class=\"wp-image-93740\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-1024x640.jpg 1024w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1-1344x840.jpg 1344w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">C\u00f4ng ngh\u1ec7 nh\u01b0 Privacy Sandbox li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn.<\/figcaption><\/figure>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh n\u00e0y, h\u00e3ng \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 Privacy Sandbox, nh\u1eb1m n\u1ed7 l\u1ef1c \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng b\u00ean li\u00ean quan kh\u00e1c nhau, ngay c\u1ea3 C\u01a1 quan C\u1ea1nh tranh hay Th\u1ecb tr\u01b0\u1eddng V\u01b0\u01a1ng qu\u1ed1c Anh (CMA), c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o&#8230; cho th\u1ea5y vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh m\u1edbi s\u1ebd y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3. Kh\u00f4ng may, h\u1ea7u h\u1ebft c\u00e1c chuy\u00ean gia v\u1eabn c\u00f2n nghi ng\u1edd v\u1ec1 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a n\u00f3. <\/p>\n\n\n\n<p>Privacy Sandbox, c\u00f9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c m\u00e0 h\u00e3ng \u0111\u00e3 th\u1eed nghi\u1ec7m, nh\u01b0 Federated Learning of Cohorts (FLoC) v\u00e0 Topic API, v\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1. Ch\u00fang kh\u00f4ng theo d\u00f5i t\u1eebng ng\u01b0\u1eddi d\u00f9ng m\u00e0 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 s\u1edf th\u00edch t\u01b0\u01a1ng t\u1ef1 v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c nh\u00f3m \u0111\u00f3. Vi\u1ec7c lo\u1ea1i b\u1ecf cookie s\u1ebd l\u00e0m thay \u0111\u1ed5i c\u0103n b\u1ea3n c\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng. M\u1ee5c ti\u00eau c\u1ee7a Privacy Sandbox l\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa nhu c\u1ea7u qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-1024x640.jpg\" alt=\"\" class=\"wp-image-93743\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-1024x640.jpg 1024w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2-1344x840.jpg 1344w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2024\/07\/google-privacy-sandbox-2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">Vi\u1ec7c lo\u1ea1i b\u1ecf cookie s\u1ebd l\u00e0m thay \u0111\u1ed5i c\u0103n b\u1ea3n c\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.<\/figcaption><\/figure>\n\n\n\n<p>V\u1edbi ch\u00ednh s\u00e1ch m\u1edbi cho Privacy Sandbox, Google s\u1ebd trao cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, cho ph\u00e9p h\u1ecd quy\u1ebft \u0111\u1ecbnh c\u00e1ch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, vi\u1ec7c lo\u1ea1i b\u1ecf cookie b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eafm ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Tuy nhi\u00ean, h\u00e3ng c\u0169ng cam k\u1ebft t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 v\u1eabn hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c Google quy\u1ebft \u0111\u1ecbnh lo\u1ea1i b\u1ecf cookie b\u00ean th\u1ee9 ba cho th\u1ea5y xu h\u01b0\u1edbng chung c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00ecnh duy\u1ec7t, khi m\u00e0 c\u00e1c h\u00e3ng kh\u00e1c nh\u01b0 Safari v\u00e0 Firefox \u0111\u00e3 t\u1eeb l\u00e2u \u0111\u00e3 c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p h\u1ea1n ch\u1ebf cookie. Tuy nhi\u00ean, Google v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u00e3ng ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u1ebfn to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c Google quy\u1ebft \u0111\u1ecbnh lo\u1ea1i b\u1ecf cookie b\u00ean th\u1ee9 ba v\u00e0 thay th\u1ebf b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 Privacy Sandbox l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o, nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 tr\u00ean m\u1ea1ng. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c. H\u00e3y [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":93743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[74,1864],"tags":[],"_links":{"self":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/93724"}],"collection":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/comments?post=93724"}],"version-history":[{"count":3,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/93724\/revisions"}],"predecessor-version":[{"id":93747,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/93724\/revisions\/93747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media\/93743"}],"wp:attachment":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media?parent=93724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/categories?post=93724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/tags?post=93724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}