{"id":51007,"date":"2021-06-26T11:17:26","date_gmt":"2021-06-26T04:17:26","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=51007"},"modified":"2021-06-26T11:17:26","modified_gmt":"2021-06-26T04:17:26","slug":"apple-hanh-trinh-phat-trien-thanh-de-che-nghin-ty-usd-gia-tri-nhat-the-gioi-1","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/apple-hanh-trinh-phat-trien-thanh-de-che-nghin-ty-usd-gia-tri-nhat-the-gioi-1\/","title":{"rendered":"Apple \u2013 H\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n th\u00e0nh \u0111\u1ebf ch\u1ebf ngh\u00ecn t\u1ef7 USD gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi (1)"},"content":{"rendered":"

Apple – \u00f4ng vua l\u00e0ng c\u00f4ng ngh\u1ec7 ch\u00ednh l\u00e0 doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ea1t m\u1ed1c gi\u00e1 tr\u1ecb ngh\u00ecn t\u1ef7 USD. Sau h\u01a1n 40 n\u0103m t\u1eeb ng\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, Apple \u0111\u00e3 tr\u1ea3i qua qu\u00e3ng h\u00e0nh tr\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed h\u00f4m nay?<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Apple\u00a0<\/strong><\/h2>\n

V\u00e0o n\u0103m 1976, \u00edt c\u00f3 ai ng\u1edd m\u1ed9t doanh nghi\u1ec7p non tr\u1ebb \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp \u1edf… m\u1ed9t gara xe \u00f4 t\u00f4 t\u1ea1i California, M\u1ef9 s\u1ebd thay \u0111\u1ed5i c\u1ea3 th\u1ebf gi\u1edbi trong t\u01b0\u01a1ng lai. 3 ch\u00e0ng trai s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u \u1edf trong gara ng\u00e0y h\u00f4m \u1ea5y l\u00e0 Steve Jobs, Steve Wozniak v\u00e0 Ronald Wayne. Tuy nhi\u00ean khi Apple c\u00f2n ch\u01b0a ch\u00ednh th\u1ee9c ra m\u1eaft th\u00ec\u00a0Ronald Wayne \u0111\u00e3 r\u1eddi c\u00f4ng ty, b\u00e1n l\u1ea1i to\u00e0n b\u1ed9 c\u1ed5 phi\u1ebfu v\u1edbi gi\u00e1 800 USD. Nh\u01b0ng \u00f4ng c\u0169ng \u0111\u1ec3 l\u1ea1i m\u1ed9t “di s\u1ea3n” l\u00e0 chi\u1ebfc logo \u0111\u1ea7u ti\u00ean cho Apple.<\/p>\n

\"Apple
3 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00e3 th\u00e0nh l\u1eadp Apple trong gara \u00f4 t\u00f4 nh\u00e0 Steve Jobs<\/figcaption><\/figure>\n

S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean c\u1ee7a Apple Inc l\u00e0 chi\u1ebfc m\u00e1y t\u00ednh Apple I \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Steve Wozniak. N\u00f3 c\u00f3 1 bo m\u1ea1ch ch\u1ee7 v\u1edbi CPU, RAM v\u00e0 chip x\u1eed l\u00fd \u0111\u1ed3 h\u1ecda c\u01a1 b\u1ea3n c\u00f3 gi\u00e1 666 USD.\u00a0Steve Wozniak l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch thi\u1ebft k\u1ebf c\u00f2n Steve Jobs l\u1ea1i c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh. Cu\u1ed9c g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean l\u00e0 thu \u0111\u01b0\u1ee3c 250,000 USD t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0 Mike Markkula.<\/p>\n

K\u1ec3 t\u1eeb \u0111\u00e2y, Apple c\u0169ng th\u1ef1c s\u1ef1 “c\u1ea5t c\u00e1nh” v\u00e0 \u0111i v\u00e0o gu\u1ed3ng ph\u00e1t tri\u1ec3n v\u1edbi v\u1ecb CEO ki\u00eam Ch\u1ee7 t\u1ecbch \u0111\u1ea7u ti\u00ean l\u00e0\u00a0Michael Scott v\u00ec c\u1ea3 2 Steve c\u00f2n qu\u00e1 tr\u1ebb v\u00e0o l\u00fac \u0111\u00f3.<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n trong nh\u1eefng n\u0103m 80<\/strong><\/h2>\n

Chi\u1ebfc m\u00e1y t\u00ednh Apple th\u1ebf h\u1ec7 II ra \u0111\u1eddi v\u00e0o n\u0103m 1977 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd “\u0111\u00e1nh chi\u1ebfm c\u1ea3 th\u1ebf gi\u1edbi” v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c. Ch\u00eca kh\u00f3a mang t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng cho n\u00f3 l\u00e0 ph\u1ea7n m\u1ec1m VisiCalc, ph\u00f9 h\u1ee3p d\u00f9ng cho c\u00e1c doanh nghi\u1ec7p l\u1edbn.<\/p>\n

Ti\u1ebfp \u0111\u00f3, v\u00e0o n\u0103m 1980, m\u00e1y t\u00ednh Apple III \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c v\u1edbi c\u1ea3 \u00f4ng l\u1edbn IBM v\u00e0 Microsoft c\u00f9ng th\u1eddi \u0111i\u1ec3m. Nh\u01b0ng v\u1edbi Steve Jobs nh\u01b0 v\u1eady v\u1eabn ch\u01b0a \u0111\u1ee7. \u00d4ng ti\u1ebfp t\u1ee5c cho ra \u0111\u1eddi m\u00e1y t\u00ednh Lisa v\u1edbi giao di\u1ec7n t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng (GUI). Th\u1ebf nh\u01b0ng l\u1ea7n n\u00e0y n\u00f3 l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng \u0111\u1ebfn th\u1ebf v\u00ec gi\u00e1 b\u00e1n qu\u00e1 cao.<\/p>\n

\"Apple
Chi\u1ebfc m\u00e1y t\u00ednh \u0111\u1eddi \u0111\u1ea7u trong th\u1eadp ni\u00ean 80 c\u1ee7a Apple<\/figcaption><\/figure>\n

Chi\u1ebfc m\u00e1y t\u00ednh ti\u1ebfp theo l\u00e0 Apple Macintosh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e2n thi\u1ec7n nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng. N\u0103m 1983,\u00a0John Sculley – CEO c\u0169 c\u1ee7a Pepsi tr\u1edf th\u00e0nh v\u1ecb CEO m\u1edbi c\u1ee7a c\u00f4ng ty. N\u0103m 1984, Apple th\u1ef1c hi\u1ec7n 1 qu\u1ea3ng c\u00e1o gi\u00e1 tr\u1ecb t\u1edbi 1,5 tri\u1ec7u USD \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1i t\u00ean c\u00f4ng ty. Apple t\u1eeb \u0111\u1ea5y \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00e2n M\u1ef9 bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n h\u1eb3n.<\/p>\n

N\u0103m 1985, Steve Jobs v\u00e0 John Sculley c\u00f3 nhi\u1ec1u b\u1ea5t \u0111\u1ed3ng m\u00e2u thu\u1eabn. Ban qu\u1ea3n tr\u1ecb Apple \u0111\u1ee9ng v\u1ec1 ph\u00eda Sculley, Steve Jobs b\u1ecb “\u0111\u00e1” ra kh\u1ecfi c\u00f4ng ty ch\u00ednh m\u00ecnh s\u00e1ng l\u1eadp v\u00e0 b\u00e1n l\u1ea1i to\u00e0n b\u1ed9 c\u1ed5 phi\u1ebfu c\u1ee7a m\u00ecnh. \u00d4ng chuy\u1ec3n qua m\u1edf c\u00f4ng ty m\u00e1y t\u00ednh NeXT \u0111\u1ed1i \u0111\u1ea7u v\u1edbi ch\u00ednh Apple. Steve Wozniak c\u0169ng ra \u0111i c\u00f9ng b\u1ea1n, theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p ri\u00eang m\u1edbi.<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n trong nh\u1eefng n\u0103m 90<\/strong><\/h2>\n

C\u1ea3 th\u1eadp ni\u00ean 90 sau \u0111\u00f3 c\u1ee7a Apple kh\u00f4ng qu\u00e1 su\u00f4n s\u1ebb d\u00f9 v\u1eabn ra m\u1eaft nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng. Nh\u01b0ng \u0111i k\u00e8m v\u1edbi \u0111\u00f3 c\u0169ng l\u00e0 qu\u00e1 nhi\u1ec1u sai l\u1ea7m t\u1eeb John Sculley. \u1ede b\u00ean ngo\u00e0i, Microsoft \u0111ang l\u00e0m m\u01b0a l\u00e0m gi\u00f3 c\u00e0ng g\u00e2y \u00e1p l\u1ef1c l\u00ean c\u00f4ng ty n\u00e0y.<\/p>\n

\"Apple
Th\u1eadp k\u1ef7 90 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u s\u1ef1 kh\u00f3 kh\u0103n c\u1ee7a Apple<\/figcaption><\/figure>\n

N\u0103m 1996, Sculley b\u1ecb ban qu\u1ea3n tr\u1ecb sa th\u1ea3i v\u00e0 thay th\u1ebf b\u1eb1ng Gil Amelio.\u00a0Amelio l\u00e0 ng\u01b0\u1eddi c\u00f3 c\u00f4ng thuy\u1ebft ph\u1ee5c th\u00e0nh c\u00f4ng Steve Jobs tr\u1edf l\u1ea1i Apple. V\u00e0 k\u1ef7 nguy\u00ean c\u1ee7a huy\u1ec1n tho\u1ea1i Steve Jobs b\u1eaft \u0111\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple – \u00f4ng vua l\u00e0ng c\u00f4ng ngh\u1ec7 ch\u00ednh l\u00e0 doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ea1t m\u1ed1c gi\u00e1 tr\u1ecb ngh\u00ecn t\u1ef7 USD. Sau h\u01a1n 40 n\u0103m t\u1eeb ng\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, Apple \u0111\u00e3 tr\u1ea3i qua qu\u00e3ng h\u00e0nh tr\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed h\u00f4m nay? S\u1ef1 ra \u0111\u1eddi c\u1ee7a Apple\u00a0 V\u00e0o […]<\/p>\n","protected":false},"author":1,"featured_media":51054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1864],"tags":[],"_links":{"self":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/51007"}],"collection":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/comments?post=51007"}],"version-history":[{"count":6,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/51007\/revisions"}],"predecessor-version":[{"id":51058,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/51007\/revisions\/51058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media\/51054"}],"wp:attachment":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media?parent=51007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/categories?post=51007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/tags?post=51007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}