{"id":166356,"date":"2026-02-10T15:03:00","date_gmt":"2026-02-10T08:03:00","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=166356"},"modified":"2026-02-11T11:19:00","modified_gmt":"2026-02-11T04:19:00","slug":"openai-bat-dau-thu-nghiem-quang-cao-tren-chatgpt","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/openai-bat-dau-thu-nghiem-quang-cao-tren-chatgpt\/","title":{"rendered":"OpenAI b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT"},"content":{"rendered":"\n<p><strong>PV Tech News &#8211; OpenAI \u0111\u00e3 ch\u00ednh th\u1ee9c tri\u1ec3n khai th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT, nh\u1eb1m mang \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i h\u01a1n c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a chatbot.<\/strong><\/p>\n\n\n\n<p>OpenAI, nh\u00e0 ph\u00e1t tri\u1ec3n ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, v\u1eeba c\u00f4ng b\u1ed1 vi\u1ec7c b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng <a href=\"https:\/\/phongvu.vn\/cong-nghe\/xu-huong-ai\/chat-gpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>. Theo \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Hoa K\u1ef3 s\u1eed d\u1ee5ng c\u00e1c g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 Go c\u1ee7a ChatGPT c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd. \u0110\u1ed9ng th\u00e1i \u0111\u01b0\u1ee3c OpenAI l\u00fd gi\u1ea3i nh\u1eb1m h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i h\u01a1n \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a ChatGPT, \u0111\u1ed3ng th\u1eddi cam k\u1ebft duy tr\u00ec s\u1ef1 tin c\u1eady m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1eb7t v\u00e0o chatbot cho c\u00e1c t\u00e1c v\u1ee5 quan tr\u1ecdng v\u00e0 c\u00e1 nh\u00e2n. C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung cu\u1ed9c tr\u00f2 chuy\u1ec7n hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng nh\u1eadp.<\/p>\n\n\n\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/phongvu.vn\/cong-nghe\/google-thu-nghiem-cong-cu-giup-nguoi-dung-chuyen-lich-su-chat-tu-chatgpt-sang\" target=\"_blank\" rel=\"noopener\">Google th\u1eed nghi\u1ec7m c\u00f4ng c\u1ee5 gi\u00fap ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n l\u1ecbch s\u1eed chat t\u1eeb ChatGPT sang<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"900\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2.jpg\" alt=\"OpenAI b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT\" class=\"wp-image-166461\" title=\"\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2.jpg 1440w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2026\/02\/openai-thu-nghiem-quang-cao-2-1344x840.jpg 1344w\" sizes=\"(max-width: 1440px) 100vw, 1440px\"><figcaption class=\"wp-element-caption\">OpenAI b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n<p>OpenAI nh\u1ea5n m\u1ea1nh r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. H\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eaft t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 &#8220;x\u00f3a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o&#8221; b\u1ea5t c\u1ee9 l\u00fac n\u00e0o mong mu\u1ed1n. V\u1ec1 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, c\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf cu\u1ed1i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, \u0111\u01b0\u1ee3c d\u00e1n nh\u00e3n r\u00f5 r\u00e0ng v\u00e0 t\u00e1ch bi\u1ec7t ho\u00e0n to\u00e0n kh\u1ecfi c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ChatGPT. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng hay n\u1ed9i dung ph\u1ea3n h\u1ed3i c\u1ee7a chatbot, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n hay sai l\u1ec7ch th\u00f4ng tin. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c &#8220;h\u1ecdc h\u1ecfi, l\u1eafng nghe v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u00fang \u0111\u1eafn&#8221; c\u1ee7a c\u00f4ng ty trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m ban \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u0110\u1ec3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng, OpenAI c\u0169ng \u00e1p d\u1ee5ng c\u00e1c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t v\u1ec1 n\u1ed9i dung qu\u1ea3ng c\u00e1o. C\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng tr\u00f2 chuy\u1ec7n v\u1edbi ChatGPT v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m ho\u1eb7c \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ee9c kh\u1ecfe, tinh th\u1ea7n ho\u1eb7c ch\u00ednh tr\u1ecb. Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng d\u01b0\u1edbi 18 tu\u1ed5i c\u0169ng s\u1ebd kh\u00f4ng th\u1ea5y qu\u1ea3ng c\u00e1o trong su\u1ed1t qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m. OpenAI t\u00e1i kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft kh\u00f4ng chia s\u1ebb ho\u1eb7c b\u00e1n d\u1eef li\u1ec7u cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. Theo m\u1ed9t ngu\u1ed3n tin th\u00e2n c\u1eadn, OpenAI k\u1ef3 v\u1ecdng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o s\u1ebd chi\u1ebfm ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda t\u1ed5ng doanh thu v\u1ec1 l\u00e2u d\u00e0i. Hi\u1ec7n t\u1ea1i, c\u00f4ng ty c\u0169ng \u0111ang thu ph\u00ed t\u1eeb c\u00e1c giao d\u1ecbch mua h\u00e0ng th\u00f4ng qua t\u00ednh n\u0103ng t\u00edch h\u1ee3p mua s\u1eafm trong chatbot.<\/p>\n\n\n\n<p>Quy\u1ebft \u0111\u1ecbnh th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u1ee7a OpenAI di\u1ec5n ra ngay sau khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh Anthropic ph\u00e1t s\u00f3ng c\u00e1c qu\u1ea3ng c\u00e1o Super Bowl ch\u00e2m bi\u1ebfm OpenAI v\u1ec1 vi\u1ec7c gi\u1edbi thi\u1ec7u qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o c\u1ee7a Anthropic tuy\u00ean b\u1ed1 r\u1eb1ng &#8220;qu\u1ea3ng c\u00e1o \u0111ang \u0111\u1ebfn v\u1edbi AI,&#8221; nh\u01b0ng s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n trong chatbot c\u1ee7a h\u1ecd, Claude. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n gi\u1eefa hai \u00f4ng l\u1edbn AI. Trong khi \u0111\u00f3, CEO c\u1ee7a OpenAI, Sam Altman, \u0111\u00e3 th\u00f4ng b\u00e1o v\u1edbi nh\u00e2n vi\u00ean r\u1eb1ng c\u00f4ng ty s\u1ebd tri\u1ec3n khai &#8220;m\u1ed9t m\u00f4 h\u00ecnh Chat \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt&#8221; ngay trong tu\u1ea7n n\u00e0y, cho th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c trong c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1eebng qu\u00ean theo d\u00f5i <a href=\"https:\/\/phongvu.vn\/cong-nghe\" target=\"_blank\" rel=\"noopener\">Phong V\u0169 Tech News<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 c\u00f4ng ngh\u1ec7 m\u1ed7i ng\u00e0y!<\/p>\n\n\n\n<p><em>Ngu\u1ed3n: <a href=\"https:\/\/www.engadget.com\/ai\/openai-starts-testing-ads-in-chatgpt-191756493.html?src=rss\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Engadget<\/a><\/em><\/p>\n\n\n\n<p><strong>B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/openai-sap-tich-hop-quang-cao-vao-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenAI s\u1eafp th\u00eam qu\u1ea3ng c\u00e1o v\u00e0o ChatGPT b\u1ea3n mi\u1ec5n ph\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/vingroup-dao-tao-mien-phi-20-000-nhan-tai-ai\/\" target=\"_blank\" rel=\"noopener\">Vingroup \u0111\u00e0o t\u1ea1o mi\u1ec5n ph\u00ed 20.000 nh\u00e2n t\u00e0i AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/moltbot-clawdbot-ra-mat-tro-ly-ai\/\" target=\"_blank\" rel=\"noopener\">Moltbot (Clawdbot) ra m\u1eaft tr\u1ee3 l\u00fd AI t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ecdi t\u00e1c v\u1ee5 tr\u00ean m\u00e1y t\u00ednh<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PV Tech News &#8211; OpenAI \u0111\u00e3 ch\u00ednh th\u1ee9c tri\u1ec3n khai th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean ChatGPT, nh\u1eb1m mang \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i h\u01a1n c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a chatbot. OpenAI, nh\u00e0 ph\u00e1t tri\u1ec3n ti\u00ean phong trong l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, v\u1eeba c\u00f4ng b\u1ed1 vi\u1ec7c b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m t\u00ednh [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":166360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4372,4394],"tags":[],"_links":{"self":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/166356"}],"collection":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/comments?post=166356"}],"version-history":[{"count":3,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/166356\/revisions"}],"predecessor-version":[{"id":166462,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/166356\/revisions\/166462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media\/166360"}],"wp:attachment":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media?parent=166356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/categories?post=166356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/tags?post=166356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}