{"id":164190,"date":"2026-01-22T17:00:00","date_gmt":"2026-01-22T10:00:00","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=164190"},"modified":"2026-01-23T15:17:38","modified_gmt":"2026-01-23T08:17:38","slug":"nguoi-dung-toan-cau-chi-hon-85-ty-usd-cho-app-di-dong-nam-2025","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/nguoi-dung-toan-cau-chi-hon-85-ty-usd-cho-app-di-dong-nam-2025\/","title":{"rendered":"\u1ee8ng d\u1ee5ng AI b\u00f9ng n\u1ed5, ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u chi h\u01a1n 85 t\u1ef7 USD cho app di \u0111\u1ed9ng n\u0103m 2025"},"content":{"rendered":"\n

PV Tech News \u2013 N\u0103m 2025, ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u chi h\u01a1n 85 t\u1ef7 USD cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Tr\u1ee3 l\u00fd AI nh\u01b0 ChatGPT, Google Gemini b\u00f9ng n\u1ed5 v\u1ec1 l\u01b0\u1ee3t t\u1ea3i v\u00e0 doanh thu, kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 trung t\u00e2m c\u1ee7a AI v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n\n\n\n

N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng to\u00e0n c\u1ea7u khi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), \u0111\u1eb7c bi\u1ec7t l\u00e0 AI<\/a> t\u1ea1o sinh, tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd ch\u01b0a t\u1eebng c\u00f3. Theo b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean \u201cT\u00ecnh tr\u1ea1ng di \u0111\u1ed9ng\u201d<\/em> do Sensor Tower c\u00f4ng b\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 chi kho\u1ea3ng 85 t\u1ef7 USD cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u0103ng 21% so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 g\u1ea7n g\u1ea5p 2,8 l\u1ea7n so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc<\/strong>. \u0110\u00e1ng ch\u00fa \u00fd, \u0111\u00e2y c\u0169ng l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, chi ti\u00eau cho \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i tr\u00f2 ch\u01a1i v\u01b0\u1ee3t qua tr\u00f2 ch\u01a1i tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc trong h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\"Th\u1ed1ng
Th\u1ed1ng k\u00ea cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 chi h\u01a1n 85 t\u1ef7 USD \u0111\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng AI (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

Trong b\u1ee9c tranh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng, AI t\u1ea1o sinh (Generative AI) n\u1ed5i l\u00ean nh\u01b0 \u201cng\u00f4i sao s\u00e1ng\u201d c\u1ee7a n\u0103m 2025. Doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) c\u1ee7a danh m\u1ee5c n\u00e0y t\u0103ng h\u01a1n g\u1ea5p ba l\u1ea7n, \u0111\u1ea1t tr\u00ean 5 t\u1ef7 USD. Song song \u0111\u00f3, l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng AI c\u0169ng t\u0103ng g\u1ea5p \u0111\u00f4i, l\u00ean t\u1edbi 3,8 t\u1ef7 l\u01b0\u1ee3t t\u1ea3i<\/strong>, cho th\u1ea5y AI kh\u00f4ng ch\u1ec9 mang l\u1ea1i doanh thu m\u00e0 c\u00f2n thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3.<\/p>\n\n\n\n

S\u1ef1 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng c\u1ee7a AI t\u1ea1o sinh xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c c\u00f4ng ngh\u1ec7 n\u00e0y ng\u00e0y c\u00e0ng g\u1eafn li\u1ec1n v\u1edbi c\u00e1c nhu c\u1ea7u thi\u1ebft th\u1ef1c: h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp, l\u00e0m vi\u1ec7c, s\u00e1ng t\u1ea1o n\u1ed9i dung, l\u1eadp tr\u00ecnh, gi\u1ea3i tr\u00ed v\u00e0 th\u1eadm ch\u00ed l\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n xem AI nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1eed nghi\u1ec7m, m\u00e0 coi \u0111\u00e2y l\u00e0 \u201ctr\u1ee3 l\u00fd s\u1ed1\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng trong b\u00e1o c\u00e1o c\u1ee7a Sensor Tower l\u00e0 t\u1ea5t c\u1ea3 10 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t n\u0103m 2025 \u0111\u1ec1u l\u00e0 tr\u1ee3 l\u00fd AI. D\u1eabn \u0111\u1ea7u nh\u00f3m n\u00e0y l\u00e0 ChatGPT<\/a> c\u1ee7a OpenAI, theo sau l\u00e0 Google Gemini<\/a> v\u00e0 DeepSeek. Ri\u00eang ChatGPT \u0111\u00e3 t\u1ea1o ra 3,4 t\u1ef7 USD doanh thu to\u00e0n c\u1ea7u t\u1eeb IAP<\/strong>, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t l\u1ecbch s\u1eed ng\u00e0nh di \u0111\u1ed9ng.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng v\u1ec1 l\u01b0\u1ee3t t\u1ea3i, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng AI c\u0169ng b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. Trong n\u0103m 2025, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u00e0nh 48 t\u1ef7 gi\u1edd cho c\u00e1c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh, g\u1ea5p 3,6 l\u1ea7n so v\u1edbi n\u0103m 2024<\/strong> v\u00e0 g\u1ea5p 10 l\u1ea7n so v\u1edbi n\u0103m 2023<\/strong>. T\u1ed5ng s\u1ed1 phi\u00ean s\u1eed d\u1ee5ng v\u01b0\u1ee3t m\u1ed1c 1 ngh\u00ecn t\u1ef7 l\u1ea7n, t\u0103ng nhanh h\u01a1n c\u1ea3 t\u1ed1c \u0111\u1ed9 t\u1ea3i m\u1edbi, cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i ng\u00e0y c\u00e0ng t\u01b0\u01a1ng t\u00e1c s\u00e2u v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi AI.<\/p>\n\n\n\n

\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh 48 t\u1ef7 gi\u1edd \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

\u0110\u1eb1ng sau s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y l\u00e0 cu\u1ed9c c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u. Google, Microsoft v\u00e0 X \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o tr\u1ee3 l\u00fd AI nh\u1eb1m thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi ChatGPT. Trong su\u1ed1t n\u0103m qua, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y li\u00ean t\u1ee5c tung ra c\u00e1c t\u00ednh n\u0103ng m\u1edbi, c\u1ea3i thi\u1ec7n nhanh ch\u00f3ng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 suy lu\u1eadn, \u0111\u1ed9 ch\u00ednh x\u00e1c, h\u1ed7 tr\u1ee3 l\u1eadp tr\u00ecnh, th\u1ef1c thi t\u00e1c v\u1ee5 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n

B\u00e1o c\u00e1o c\u1ee7a Sensor Tower \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh nh\u1eefng b\u01b0\u1edbc ti\u1ebfn trong t\u1ea1o h\u00ecnh \u1ea3nh v\u00e0 video b\u1eb1ng AI, ti\u00eau bi\u1ec3u l\u00e0 m\u00f4 h\u00ecnh t\u1ea1o h\u00ecnh \u1ea3nh GPT-4o c\u1ee7a ChatGPT ra m\u1eaft th\u00e1ng 3\/2025 hay Nano Banana c\u1ee7a Google. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i h\u00f3a m\u1edbi cho c\u00e1c \u1ee9ng d\u1ee5ng AI.<\/p>\n\n\n\n

X\u00e9t v\u1ec1 th\u1ecb ph\u1ea7n, OpenAI v\u00e0 DeepSeek hi\u1ec7n chi\u1ebfm g\u1ea7n 50% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i AI to\u00e0n c\u1ea7u, t\u0103ng m\u1ea1nh so v\u1edbi m\u1ee9c 21% c\u1ee7a n\u0103m 2024. Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh thu\u1ed9c c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn \u0111\u00e3 n\u00e2ng th\u1ecb ph\u1ea7n t\u1eeb 14% l\u00ean g\u1ea7n 30%, qua \u0111\u00f3 d\u1ea7n l\u1ea5n \u00e1t c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ed9c l\u1eadp t\u1eebng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi ChatGPT nh\u01b0 Nova, Codeway hay Chat Smith. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng AI \u0111ang ng\u00e0y c\u00e0ng t\u1eadp trung, v\u1edbi l\u1ee3i th\u1ebf nghi\u00eang v\u1ec1 nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 ti\u1ec1m l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i ch\u00ednh m\u1ea1nh.<\/p>\n\n\n\n

\"C\u00e1c
C\u00e1c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh n\u1ed5i b\u1eadt hi\u1ec7n nay (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

M\u1ed9t ph\u00e1t hi\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong vi\u1ec7c ti\u1ebfp c\u1eadn AI. Sensor Tower \u01b0\u1edbc t\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2025, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng tr\u1ee3 l\u00fd AI t\u1ea1i M\u1ef9 \u0111\u00e3 v\u01b0\u1ee3t 200 tri\u1ec7u, trong \u0111\u00f3 h\u01a1n 110 tri\u1ec7u ng\u01b0\u1eddi ch\u1ec9 s\u1eed d\u1ee5ng AI th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Con s\u1ed1 n\u00e0y t\u0103ng v\u1ecdt so v\u1edbi n\u0103m 2024, khi ch\u1ec9 kho\u1ea3ng 13 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn AI ho\u00e0n to\u00e0n tr\u00ean smartphone<\/a>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y di \u0111\u1ed9ng \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng then ch\u1ed1t gi\u00fap AI ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang.<\/p>\n\n\n\n

D\u00f9 AI l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh, b\u00e1o c\u00e1o c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu n\u0103m 2025 kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb AI. C\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00e1t video tr\u1ef1c tuy\u1ebfn v\u00e0 n\u0103ng su\u1ea5t v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u d\u00e0nh trung b\u00ecnh 90 ph\u00fat m\u1ed7i ng\u00e0y cho m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng g\u1ea7n 2,5 ngh\u00ecn t\u1ef7 gi\u1edd<\/strong>, t\u0103ng 5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n, v\u1edbi AI \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m nh\u01b0ng kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 duy nh\u1ea5t.<\/p>\n\n\n\n

\"Th\u1ed1ng
Th\u1ed1ng k\u00ea v\u1ec1 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

T\u1ed5ng th\u1ec3, n\u0103m 2025 c\u00f3 th\u1ec3 xem l\u00e0 n\u0103m b\u1ea3n l\u1ec1 c\u1ee7a ng\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, khi AI t\u1ea1o sinh b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd, l\u00e0m thay \u0111\u1ed5i c\u1ea5u tr\u00fac doanh thu, th\u00f3i quen s\u1eed d\u1ee5ng v\u00e0 c\u1ee5c di\u1ec7n c\u1ea1nh tranh. Vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u chi h\u01a1n 85 t\u1ef7 USD cho app di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ee9c h\u00fat c\u1ee7a AI, m\u00e0 c\u00f2n cho th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a n\u1ec1n kinh t\u1ebf \u1ee9ng d\u1ee5ng trong k\u1ef7 nguy\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Phong V\u0169 Tech News<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u tin t\u1ee9c v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t trong nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c nh\u00e9!<\/p>\n\n\n\n

Ngu\u1ed3n: Techcrunch<\/a><\/em><\/p>\n\n\n\n

B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n\n\n\n