{"id":135278,"date":"2025-06-25T08:23:00","date_gmt":"2025-06-25T01:23:00","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=135278"},"modified":"2025-08-07T09:58:07","modified_gmt":"2025-08-07T02:58:07","slug":"apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/","title":{"rendered":"Apple \u00e2m th\u1ea7m l\u00ean k\u1ebf ho\u1ea1ch mua l\u1ea1i AI \u0111\u00ecnh \u0111\u00e1m Perplexity?"},"content":{"rendered":"\n<p><strong>PV Tech News &#8211; Apple \u0111ang \u00e2m th\u1ea7m ti\u1ebfp c\u1eadn Perplexity AI nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI ri\u00eang,m\u1edf \u0111\u01b0\u1eddng thay th\u1ebf Google v\u00e0 n\u00e2ng c\u1ea5p Siri tr\u1edf th\u00e0nh tr\u1ee3 l\u00fd \u1ea3o th\u00f4ng minh b\u1eadc nh\u1ea5t trong cu\u1ed9c \u0111ua tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/strong><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh <a href=\"https:\/\/phongvu.vn\/cong-nghe\/tri-tue-nhan-tao-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/a> (AI) \u0111ang tr\u1edf th\u00e0nh m\u1eb7t tr\u1eadn c\u1ea1nh tranh then ch\u1ed1t gi\u1eefa c\u00e1c \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7. Apple \u0111\u01b0\u1ee3c cho l\u00e0 \u0111ang c\u00e2n nh\u1eafc kh\u1ea3 n\u0103ng th\u00e2u t\u00f3m Perplexity AI &#8211; m\u1ed9t trong nh\u1eefng startup n\u1ed5i b\u1eadt nh\u1ea5t trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm AI hi\u1ec7n nay. Theo ngu\u1ed3n tin t\u1eeb Bloomberg, \u201cT\u00e1o khuy\u1ebft\u201d \u0111ang xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng chi\u1ebfn l\u01b0\u1ee3c mua l\u1ea1i ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi Perplexity nh\u1eb1m \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00edch h\u1ee3p AI c\u1ee7a ri\u00eang m\u00ecnh. V\u1eady th\u1ef1c h\u01b0 c\u00e2u chuy\u1ec7n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng <a href=\"https:\/\/phongvu.vn\/cong-nghe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phong V\u0169 Tech News<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft trong n\u1ed9i dung b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a2b90ac9db44\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a2b90ac9db44\"  type=\"checkbox\" id=\"item-6a2b90ac9db44\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/#I_Tham_vong_AI_va_noi_lo_bi_cat_dut_khoi_Google\" title=\"I. Tham v\u1ecdng AI v\u00e0 n\u1ed7i lo b\u1ecb c\u1eaft \u0111\u1ee9t kh\u1ecfi Google\">I. Tham v\u1ecdng AI v\u00e0 n\u1ed7i lo b\u1ecb c\u1eaft \u0111\u1ee9t kh\u1ecfi Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/#II_Cac_cuoc_dam_phan_van_dang_o_giai_doan_dau\" title=\"II. C\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u\">II. C\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/#III_Apple_dang_%E2%80%9Cduoi_suc%E2%80%9D_trong_cuoc_dua_AI\" title=\"III. Apple \u0111ang \u201c\u0111u\u1ed1i s\u1ee9c\u201d trong cu\u1ed9c \u0111ua AI?\">III. Apple \u0111ang \u201c\u0111u\u1ed1i s\u1ee9c\u201d trong cu\u1ed9c \u0111ua AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/#IV_Mua_lai_Perplexity_Nuoc_co_chien_luoc\" title=\"IV. Mua l\u1ea1i Perplexity: N\u01b0\u1edbc c\u1edd chi\u1ebfn l\u01b0\u1ee3c?\">IV. Mua l\u1ea1i Perplexity: N\u01b0\u1edbc c\u1edd chi\u1ebfn l\u01b0\u1ee3c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-am-tham-len-ke-hoach-mua-lai-ai-dinh-dam-perplexity\/#V_Ket_luan\" title=\"V. K\u1ebft lu\u1eadn\">V. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"I_Tham_vong_AI_va_noi_lo_bi_cat_dut_khoi_Google\"><\/span><strong>I. Tham v\u1ecdng AI v\u00e0 n\u1ed7i lo b\u1ecb c\u1eaft \u0111\u1ee9t kh\u1ecfi Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Apple \u0111ang ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o Google Search &#8211; c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1eb7c \u0111\u1ecbnh tr\u00ean c\u00e1c thi\u1ebft b\u1ecb <a href=\"https:\/\/phongvu.vn\/c\/iphone\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone<\/a>, <a href=\"https:\/\/phongvu.vn\/c\/may-tinh-bang-apple-ipad\" target=\"_blank\" rel=\"noreferrer noopener\">iPad<\/a> v\u00e0 <a href=\"https:\/\/phongvu.vn\/c\/mac\" target=\"_blank\" rel=\"noreferrer noopener\">Mac<\/a>. Ch\u1ec9 ri\u00eang trong n\u0103m 2021, Apple \u0111\u00e3 thu v\u1ec1 kho\u1ea3ng <strong>18 t\u1ef7 USD<\/strong> nh\u1edd th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c n\u00e0y. Tuy nhi\u00ean, h\u1ee3p \u0111\u1ed3ng b\u00e9o b\u1edf \u1ea5y c\u00f3 th\u1ec3 kh\u00f4ng k\u00e9o d\u00e0i m\u00e3i m\u00e3i. Trong phi\u00ean \u0111i\u1ec1u tr\u1ea7n ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Google v\u00e0o th\u00e1ng 5, Eddy Cue-  Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch m\u1ea3ng d\u1ecbch v\u1ee5 c\u1ee7a Apple c\u0169ng kh\u00f4ng lo\u1ea1i tr\u1eeb kh\u1ea3 n\u0103ng Apple s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf, trong \u0111\u00f3 c\u00f3 Perplexity AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"900\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2.jpg\" alt=\"Apple hi\u1ec7n \u0111ang ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o Google Search\" class=\"wp-image-135281\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2.jpg 1440w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-2-1344x840.jpg 1344w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\"><figcaption class=\"wp-element-caption\">Apple hi\u1ec7n \u0111ang ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o Google Search (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n<p>Perplexity l\u00e0 m\u1ed9t startup \u0111ang n\u1ed5i l\u00ean m\u1ea1nh m\u1ebd v\u1edbi m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean AI, cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp thay v\u00ec ch\u1ec9 hi\u1ec3n th\u1ecb danh s\u00e1ch li\u00ean k\u1ebft nh\u01b0 Google. Vi\u1ec7c h\u1ee3p t\u00e1c ho\u1eb7c th\u00e2u t\u00f3m c\u00f4ng ty n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Apple b\u1eaft k\u1ecbp xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm m\u1edbi m\u00e0 c\u00f2n t\u1ea1o b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 t\u00edch h\u1ee3p s\u00e2u AI v\u00e0o tr\u1ee3 l\u00fd \u1ea3o Siri, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c s\u1ef1 h\u1eefu \u00edch thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u00ednh n\u0103ng \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng gi\u1ecdng n\u00f3i.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"II_Cac_cuoc_dam_phan_van_dang_o_giai_doan_dau\"><\/span><strong>II. C\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo Bloomberg, Adrian Perica &#8211; Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch m\u1ea3ng mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp c\u1ee7a Apple \u0111\u00e3 nhi\u1ec1u l\u1ea7n th\u1ea3o lu\u1eadn v\u1edbi Eddy Cue v\u00e0 c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao kh\u00e1c trong c\u00f4ng ty v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi Perplexity. D\u00f9 v\u1eady, c\u00e1c cu\u1ed9c trao \u0111\u1ed5i v\u1eabn ch\u1ec9 \u0111ang \u1edf giai \u0111o\u1ea1n th\u1ea3o lu\u1eadn v\u00e0 ch\u01b0a c\u00f3 l\u1eddi \u0111\u1ec1 ngh\u1ecb ch\u00ednh th\u1ee9c n\u00e0o \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn Perplexity. M\u1ed9t ph\u01b0\u01a1ng \u00e1n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc thay cho vi\u1ec7c mua l\u1ea1i ho\u00e0n to\u00e0n l\u00e0 thi\u1ebft l\u1eadp quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 c\u1ee7a Perplexity v\u00e0o tr\u00ecnh duy\u1ec7t Safari ho\u1eb7c Siri trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"900\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3.jpg\" alt=\"Apple \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c s\u1ebd h\u1ee3p t\u00e1c v\u1edbi Perplexity\" class=\"wp-image-135282\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3.jpg 1440w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-3-1344x840.jpg 1344w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\"><figcaption class=\"wp-element-caption\">Apple \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c s\u1ebd h\u1ee3p t\u00e1c v\u1edbi Perplexity (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n<p>Bloomberg c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng Apple v\u00e0 Perplexity \u0111\u00e3 g\u1eb7p nhau nhi\u1ec1u l\u1ea7n trong v\u00e0i th\u00e1ng qua, cho th\u1ea5y s\u1ef1 nghi\u00eam t\u00fac t\u1eeb c\u1ea3 hai ph\u00eda. Trong b\u1ed1i c\u1ea3nh Apple c\u1ea7n g\u1ea5p r\u00fat ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i AI c\u1ee7a ri\u00eang m\u00ecnh, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Perplexity c\u00f3 th\u1ec3 l\u00e0 m\u1ea3nh gh\u00e9p ho\u00e0n h\u1ea3o \u0111\u1ec3 h\u00e3ng l\u1ea5p \u0111\u1ea7y nh\u1eefng thi\u1ebfu h\u1ee5t v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"III_Apple_dang_%E2%80%9Cduoi_suc%E2%80%9D_trong_cuoc_dua_AI\"><\/span><strong>III. Apple \u0111ang \u201c\u0111u\u1ed1i s\u1ee9c\u201d trong cu\u1ed9c \u0111ua AI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Google, OpenAI hay Meta li\u00ean t\u1ee5c tung ra s\u1ea3n ph\u1ea9m AI \u1ea5n t\u01b0\u1ee3ng, Apple l\u1ea1i b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111i sau. D\u00f9 t\u1ea1i WWDC 2025, h\u00e3ng \u0111\u00e3 gi\u1edbi thi\u1ec7u h\u1ec7 th\u1ed1ng \u201cApple Intelligence\u201d v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng t\u00edch h\u1ee3p AI nh\u01b0ng vi\u1ec7c tr\u00ec ho\u00e3n n\u00e2ng c\u1ea5p Siri \u0111\u01b0\u1ee3c xem l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y Apple v\u1eabn \u0111ang loay hoay v\u1edbi chi\u1ebfn l\u01b0\u1ee3c AI c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"900\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5.jpg\" alt=\"Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Perplexity s\u1ebd gi\u00fap Apple ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 AI\" class=\"wp-image-135284\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5.jpg 1440w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-5-1344x840.jpg 1344w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\"><figcaption class=\"wp-element-caption\">Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Perplexity s\u1ebd gi\u00fap Apple ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 AI (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n<p>Vi\u1ec7c thi\u1ebfu h\u1ee5t ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong l\u0129nh v\u1ef1c n\u00e0y c\u0169ng khi\u1ebfn Apple g\u1eb7p kh\u00f3. Hi\u1ec7n h\u00e3ng \u0111ang ph\u1ea3i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi Meta \u0111\u1ec3 chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i AI, bao g\u1ed3m c\u1ea3 Daniel Gross &#8211; nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ty Safe Superintelligence Inc. D\u00f9 Apple c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 ph\u1ea7n c\u1ee9ng v\u00e0h\u1ec7 sinh th\u00e1iiOS nh\u01b0ng AI l\u1ea1i l\u00e0 cu\u1ed9c ch\u01a1i \u0111\u00f2i h\u1ecfi s\u00e1ng t\u1ea1o ph\u1ea7n m\u1ec1m v\u00e0 m\u00f4 h\u00ecnh l\u1edbn \u0111i\u1ec1u m\u00e0 h\u00e3ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"IV_Mua_lai_Perplexity_Nuoc_co_chien_luoc\"><\/span><strong>IV. Mua l\u1ea1i Perplexity: N\u01b0\u1edbc c\u1edd chi\u1ebfn l\u01b0\u1ee3c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu th\u00e0nh c\u00f4ng trong vi\u1ec7c mua l\u1ea1i Perplexity, Apple s\u1ebd s\u1edf h\u1eefu trong tay m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 n\u0103ng l\u1ef1c h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1ct\u00ecm ki\u1ebfm b\u1eb1ng c\u00f4ng c\u1ee5 AI, \u0111\u1ed3ng th\u1eddi r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ri\u00eang. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng \u00e1n ph\u00f2ng ng\u1eeba r\u1ee7i ro khi quan h\u1ec7 v\u1edbi Google r\u1ea1n n\u1ee9t, m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c gi\u00fap Siri &#8220;l\u1ed9t x\u00e1c&#8221; tr\u1edf th\u00e0nh m\u1ed9t tr\u1ee3 l\u00fd \u1ea3o th\u1ef1c s\u1ef1 th\u00f4ng minh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1440\" height=\"900\" src=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1.jpg\" alt=\"K\u1ebft h\u1ee3p v\u1edbi Perplexity s\u1ebd gi\u00fap Apple tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm AI\" class=\"wp-image-135285\" srcset=\"https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1.jpg 1440w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-300x188.jpg 300w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-768x480.jpg 768w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-150x94.jpg 150w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-600x375.jpg 600w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-696x435.jpg 696w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-1392x870.jpg 1392w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-1068x668.jpg 1068w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-672x420.jpg 672w, https:\/\/phongvu.vn\/cong-nghe\/wp-content\/uploads\/2025\/06\/apple-len-ke-hoach-mua-lai-perplexity-1-1344x840.jpg 1344w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\"><figcaption class=\"wp-element-caption\">K\u1ebft h\u1ee3p v\u1edbi Perplexity s\u1ebd gi\u00fap Apple tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm AI (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, th\u01b0\u01a1ng v\u1ee5 n\u00e0y v\u1eabn l\u00e0 \u1ea9n s\u1ed1 khi Apple v\u1ed1n n\u1ed5i ti\u1ebfng k\u00edn ti\u1ebfng v\u00e0 th\u1eadn tr\u1ecdng trong c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n l\u1edbn. Vi\u1ec7c c\u00f4ng ty c\u00e2n nh\u1eafc ph\u01b0\u01a1ng \u00e1n h\u1ee3p t\u00e1c thay v\u00ec th\u00e2u t\u00f3m ho\u00e0n to\u00e0n c\u0169ng cho th\u1ea5y Apple mu\u1ed1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro, \u0111\u1eb7c bi\u1ec7t khi l\u0129nh v\u1ef1c AI \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 kh\u00f3 n\u1eafm b\u1eaft.<\/p>\n\n\n\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/phongvu.vn\/cong-nghe\/samsung-tich-hop-perplexity-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung t\u00edch h\u1ee3p Perplexity AI l\u00e0m tr\u1ee3 l\u00fd \u1ea3o, c\u00f2n Apple th\u00ec sao?<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"V_Ket_luan\"><\/span><strong>V. K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh AI ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7. \u0110\u1ed9ng th\u00e1i ti\u1ebfp c\u1eadn Perplexity AI cho th\u1ea5y Apple \u0111ang ch\u1ee7 \u0111\u1ed9ng chu\u1ea9n b\u1ecb cho m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o Google, \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1edbi cho Siri v\u00e0 h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh. D\u00f9 ch\u01b0a c\u00f3 th\u01b0\u01a1ng v\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn, nh\u01b0ng r\u00f5 r\u00e0ng Apple \u0111ang d\u1ea7n th\u1ec3 hi\u1ec7n quy\u1ebft t\u00e2m trong cu\u1ed9c \u0111ua AI. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00e1c <a href=\"https:\/\/phongvu.vn\/c\/san-pham-apple\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1ea3n ph\u1ea9m Apple<\/a> v\u00e0 \u0111ang t\u00ecm mua iPhone, iPad, MacBook hay ph\u1ee5 ki\u1ec7n Apple ch\u00ednh h\u00e3ng. H\u00e3y gh\u00e9 <a href=\"https:\/\/phongvu.vn\" target=\"_blank\" rel=\"noreferrer noopener\">Phong V\u0169<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c mua s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i c\u00f9ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u00e9!<\/p>\n\n\n\n<p><strong>B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-cong-bo-san-pham-made-in-viet-nam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple c\u00f4ng b\u1ed1 danh s\u00e1ch s\u1ea3n ph\u1ea9m \u201cMade in Vietnam\u201d \u0111\u1ea7u ti\u00ean<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/apple-se-ra-mat-kinh-thong-minh-ai-vao-nam-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple s\u1ebd ra m\u1eaft k\u00ednh th\u00f4ng minh AI v\u00e0o n\u0103m 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phongvu.vn\/cong-nghe\/thiet-bi-bi-an-cua-apple-lo-dien\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thi\u1ebft b\u1ecb b\u00ed \u1ea9n c\u1ee7a Apple b\u1ea5t ng\u1edd l\u1ed9 di\u1ec7n khi\u1ebfn gi\u1edbi c\u00f4ng ngh\u1ec7 s\u1eedng s\u1ed1t<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PV Tech News &#8211; Apple \u0111ang \u00e2m th\u1ea7m ti\u1ebfp c\u1eadn Perplexity AI nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI ri\u00eang,m\u1edf \u0111\u01b0\u1eddng thay th\u1ebf Google v\u00e0 n\u00e2ng c\u1ea5p Siri tr\u1edf th\u00e0nh tr\u1ee3 l\u00fd \u1ea3o th\u00f4ng minh b\u1eadc nh\u1ea5t trong cu\u1ed9c \u0111ua tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Trong b\u1ed1i c\u1ea3nh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang tr\u1edf [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":135283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[74,1864,4397],"tags":[4400],"_links":{"self":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/135278"}],"collection":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/comments?post=135278"}],"version-history":[{"count":4,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/135278\/revisions"}],"predecessor-version":[{"id":135331,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/posts\/135278\/revisions\/135331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media\/135283"}],"wp:attachment":[{"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/media?parent=135278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/categories?post=135278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phongvu.vn\/cong-nghe\/wp-json\/wp\/v2\/tags?post=135278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}