{"id":134719,"date":"2025-06-17T15:27:51","date_gmt":"2025-06-17T08:27:51","guid":{"rendered":"https:\/\/phongvu.vn\/cong-nghe\/?p=134719"},"modified":"2025-06-18T13:32:59","modified_gmt":"2025-06-18T06:32:59","slug":"google-ai-overview-dang-khien-website-mat-dan-luu-luong-truy-cap","status":"publish","type":"post","link":"https:\/\/phongvu.vn\/cong-nghe\/google-ai-overview-dang-khien-website-mat-dan-luu-luong-truy-cap\/","title":{"rendered":"Google AI Overview \u0111ang khi\u1ebfn website m\u1ea5t d\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp"},"content":{"rendered":"\n

PV Tech News – Google AI Overview \u0111ang \u0111\u01b0\u1ee3c cho l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u trang web m\u1ea5t d\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng l\u1ea1i t\u1eadp trung t\u00ecm ki\u1ebfm th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 AI.<\/strong><\/p>\n\n\n\n

T\u00ednh n\u0103ng AI Overview c\u1ee7a Google \u0111ang khi\u1ebfn nhi\u1ec1u website l\u1edbn m\u1ea5t d\u1ea7n l\u01b0\u1ee3ng truy c\u1eadp khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n c\u1ea7n nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u1ec3 t\u00ecm th\u00f4ng tin. Xu h\u01b0\u1edbng n\u00e0y \u0111ang l\u00e0m rung chuy\u1ec3n h\u1ec7 sinh th\u00e1i n\u1ed9i dung s\u1ed1. V\u1eady \u0111i\u1ec1u g\u00ec \u0111ang th\u1ef1c s\u1ef1 di\u1ec5n ra? H\u00e3y c\u00f9ng Phong V\u0169 Tech News<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n\n\n\n

I. AI Overview: T\u00f3m t\u1eaft nhanh, b\u1ecf qua ngu\u1ed3n g\u1ed1c<\/strong><\/h2>\n\n\n\n

T\u00ednh n\u0103ng AI Overview \u0111\u01b0\u1ee3c Google t\u00edch h\u1ee3p v\u00e0o \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Thay v\u00ec hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn nh\u1eefng trang web c\u00f3 li\u00ean quan, Overview s\u1ebd cung c\u1ea5p m\u1ed9t \u0111o\u1ea1n t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn, c\u00f3 v\u1ebb nh\u01b0 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u ngu\u1ed3n nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ghi r\u00f5 ngu\u1ed3n tr\u00edch. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 \u0111\u1ecdc n\u1ed9i dung ngay tr\u00ean Google m\u00e0 kh\u00f4ng c\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o b\u1ea5t k\u1ef3 website n\u00e0o.<\/p>\n\n\n\n

\"Google
Google AI Overview (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb Similarweb, \u0111\u1ed1i v\u1edbi c\u00e1c truy v\u1ea5n c\u00f3 AI Overview xu\u1ea5t hi\u1ec7n, ch\u1ec9 23% ng\u01b0\u1eddi <\/strong>d\u00f9ng ti\u1ebfp t\u1ee5c nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft website trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Trong khi \u0111\u00f3, v\u1edbi nh\u1eefng truy v\u1ea5n kh\u00f4ng c\u00f3 Overview, t\u1ef7 l\u1ec7 n\u00e0y l\u00ean \u0111\u1ebfn 36%<\/strong>. S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y AI Overview \u0111ang “gi\u1ebft ch\u1ebft l\u01b0\u1ee3ng truy c\u1eadp”<\/em>, nh\u01b0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a chuy\u00ean gia SEO Kevin Indig.<\/p>\n\n\n\n

II. C\u00e1c \u00f4ng l\u1edbn c\u0169ng lao \u0111ao<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 c\u00e1c trang tin t\u1ee9c nh\u1ecf b\u1ecb \u1ea3nh h\u01b0\u1edfng, m\u00e0 ngay c\u1ea3 nh\u1eefng “\u00f4ng l\u1edbn” nh\u01b0 Wikipedia hay Tripadvisor c\u0169ng ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o Google Search. Theo ph\u00e2n t\u00edch t\u1eeb Semrush, 63% <\/strong>l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a Wikipedia v\u00e0 58% <\/strong>c\u1ee7a Tripadvisor \u0111\u1ebfn t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google. S\u1ef1 suy gi\u1ea3m l\u01b0\u1ee3ng click v\u00ec AI Overview s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp, th\u1eddi gian xem trang v\u00e0 c\u1ea3 doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

\"Nhi\u1ec1u
Nhi\u1ec1u trang tin t\u1ee9c nh\u1ecf c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi Google AI Overview (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

Th\u1eadm ch\u00ed, t\u00ecnh tr\u1ea1ng c\u00f2n nghi\u00eam tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 trang th\u01b0\u01a1ng m\u1ea1i v\u00e0 gi\u00e1o d\u1ee5c. V\u00e0o th\u00e1ng 2 m\u1edbi \u0111\u00e2y, c\u00f4ng ty gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn Chegg (M\u1ef9) \u0111\u00e3 \u0111\u1ec7 \u0111\u01a1n ki\u1ec7n Google ph\u1ea3n \u0111\u1ed1i AI Overview, cho r\u1eb1ng AI Overview \u0111\u00e3 t\u00f3m t\u1eaft n\u1ed9i dung t\u1eeb trang c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng ghi ngu\u1ed3n, trong khi ch\u00ednh trang Chegg l\u1ea1i b\u1ecb \u0111\u1ea9y xu\u1ed1ng d\u01b0\u1edbi trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. H\u1ecd cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y thi\u1ec7t h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3t xem v\u00e0 doanh thu c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

III. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 ri\u00eang Google m\u1edbi s\u1eed d\u1ee5ng AI<\/a> \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch t\u00ecm ki\u1ebfm. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: ChatGPT, Perplexity v\u00e0 Gemini c\u0169ng \u0111ang thay th\u1ebf Google Search trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay c\u00f3 th\u1ec3 h\u1ecfi m\u1ed9t c\u00e2u d\u00e0i v\u00e0 nh\u1eadn v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u thay v\u00ec ph\u1ea3i t\u1ef1 l\u1ecdc qua h\u00e0ng ch\u1ee5c k\u1ebft qu\u1ea3. Tr\u00ean iPhone<\/a>, Apple \u0111\u00e3 t\u00edch h\u1ee3p ChatGPT v\u00e0o n\u00fat Action v\u00e0 c\u00e1c widget gi\u00fap vi\u1ec7c truy c\u1eadp AI nhanh h\u01a1n bao gi\u1edd h\u1ebft. \u1ede ph\u00eda Android, Google c\u0169ng \u0111ang d\u1ea7n lo\u1ea1i b\u1ecf Assistant \u0111\u1ec3 chuy\u1ec3n sang Gemini nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y k\u1ef7 nguy\u00ean t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n k\u1ebft th\u00fac.<\/p>\n\n\n\n

\"C\u00e1c
C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI \u0111ang v\u01b0\u1ee3t m\u1eb7t Google (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Similarweb, hi\u1ec7n nay 10% <\/strong>l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u00e3 chuy\u1ec3n t\u1eeb Google Search sang c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI. Con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng, \u0111e d\u1ecda tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ngu\u1ed3n truy c\u1eadp v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 \u201cmi\u1ec5n ph\u00ed\u201d m\u00e0 c\u00e1c website t\u1eebng d\u1ef1a v\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

IV. Doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u c\u1eaft gi\u1ea3m<\/strong><\/h2>\n\n\n\n

H\u1ec7 l\u1ee5y c\u1ee7a xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ec3 hi\u1ec7n r\u00f5. Theo Barron’s, trang tin t\u1ee9c Business Insider \u0111\u00e3 ph\u1ea3i c\u1eaft gi\u1ea3m 21% nh\u00e2n s\u1ef1<\/strong> v\u00e0o th\u00e1ng 5 v\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1ea3m \u201cngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t\u201d. Ngay c\u1ea3 Netflix, n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, c\u0169ng ch\u1ee9ng ki\u1ebfn m\u1ee9c gi\u1ea3m 23% l\u01b0\u1ee3ng truy c\u1eadp <\/strong>trong th\u00e1ng tr\u01b0\u1edbc, ph\u1ea7n n\u00e0o do ng\u01b0\u1eddi d\u00f9ng \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay t\u1eeb AI thay v\u00ec t\u00ecm \u0111\u1ebfn trang web \u0111\u00edch.<\/p>\n\n\n\n

\"S\u1ef1
S\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a Google AI Overview khi\u1ebfn doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1 (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n\n\n\n

\u0110\u00e1p l\u1ea1i nh\u1eefng lo ng\u1ea1i ng\u00e0y c\u00e0ng l\u1edbn, Google kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd v\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0ng t\u1ef7 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t m\u1ed7i ng\u00e0y \u0111\u1ebfn c\u00e1c website tr\u00ean Internet. \u0110\u1ea1i di\u1ec7n c\u00f4ng ty cho r\u1eb1ng AI Overview kh\u00f4ng l\u00e0m gi\u1ea3m truy c\u1eadp m\u00e0 thay v\u00e0o \u0111\u00f3, gi\u00fap ph\u00e2n lu\u1ed3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn nhi\u1ec1u trang h\u01a1n. Tuy nhi\u00ean, gi\u1edbi chuy\u00ean m\u00f4n v\u00e0 ch\u1ee7 s\u1edf h\u1eefu website l\u1ea1i kh\u00f4ng m\u1ea5y \u0111\u1ed3ng t\u00ecnh, khi m\u00e0 vi\u1ec7c c\u00f3 hay kh\u00f4ng m\u1ed9t l\u01b0\u1ee3t click l\u1ea1i mang \u00fd ngh\u0129a s\u1ed1ng c\u00f2n v\u1edbi doanh thu qu\u1ea3ng c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i c\u1ee7a trang web.<\/p>\n\n\n\n

Xem th\u00eam: <\/strong>Th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm \u0111\u1ed5i chi\u1ec1u khi AI v\u01b0\u1ee3t m\u1eb7t Google<\/a><\/p>\n\n\n\n

V. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n

Google AI Overview l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a Internet t\u1eeb m\u00f4 h\u00ecnh \u201cli\u00ean k\u1ebft m\u1edf\u201d sang \u201cn\u1ed9i dung kh\u00e9p k\u00edn\u201d. N\u01a1i ng\u01b0\u1eddi d\u00f9ng nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi ngay tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi \u0111\u00f3. D\u00f9 mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i, t\u00ednh n\u0103ng n\u00e0y \u0111ang \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu n\u1ed9i dung, c\u00f4ng b\u1eb1ng trong hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c trang web s\u1ed1ng d\u1ef1a v\u00e0o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb Google. N\u1ebfu xu h\u01b0\u1edbng n\u00e0y ti\u1ebfp t\u1ee5c, m\u1ed9t h\u1ec7 sinh th\u00e1i n\u1ed9i dung m\u1edbi c\u00f3 th\u1ec3 s\u1ebd h\u00ecnh th\u00e0nh nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng trong cu\u1ed9c ch\u01a1i kh\u1eafc nghi\u1ec7t \u0111\u00f3.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n\n\n\n